I firmly believe that, in order to strike the optimal balance between minimalism and visual appeal, a user interface should display no more than what’s absolutely necessary while making those necessary elements look visually appealing. Keep it simple, but make the simple look amazing. But, what does simple look like exactly? Well, strip away all of the over-the-top marketing gimmicks, redundant features, and cluttering visuals, and most of what’s left is the UI copy and text content. As boring as this sounds, let’s be honest: this is the most important aspect of any app or website. Information and the ability to navigate it is the entire reason users are using our app or website. So with the right typeface coupled with the right font styles (see “ Font vs typeface: the ultimate guide ”), we can create designs that are quite simple and yet visually appealing at the same time. This emphasizes the most important aspects of the design while usin...
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